About Stephanie Witt

Stephanie is a dabbler in all things promotion – a bit of PPC, a piece of multimedia, and now, a slice of blogging. A native of Traverse City, she’s grown used to people thinking she’s weird because she doesn’t like cherries (the main crop in the area). She graduated from Grand Valley State University in 2011, and for a year worked as a vendor for Google – basically, the Google job without the free cafeteria. Now, she makes her home in Traverse City, poking around in a little bit of all things promotion at Active Internet Marketing. A lover of all things feline, she enjoys watching cat videos on Youtube. Yes, she’s one of those people.

Choosing the Right Content for Addiction Treatment

Choosing the content for your treatment facility’s website is more than picking out relevant drug-related topics. Certain topics will give you traffic, but will not appeal to your target demographic. You must consider who you’re writing for, what information will drive traffic to your website, and what would entice […]

By |December 24th, 2013|Content|0 Comments|

Online Reputation Management for Addiction Treatment

As an addiction treatment facility, your business is going to be more heavily scrutinized than a run-of-the-mill ecommerce site. Therefore, online reputation management is key towards competing against brand established facilities and proactively addressing critical blogs, reviews and news sources.

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    The Addiction Treatment Keywords You Should Be Using (and Not Using)

The Addiction Treatment Keywords You Should Be Using (and Not Using)

Writing effective content for your addiction treatment clients is a challenge if you don’t know what kinds of topics and information your clients are looking for. Certain keywords and topics will be more popular among your potential leads, and while certain keywords seem popular and relevant, they may not convert well.

By |December 2nd, 2013|PPC, SEO|0 Comments|

5 Steps to Cheaper Addiction Treatment Calls

Pay-per-click is very competitive in the addiction treatment industry. In 2012, costs for addiction-related keywords rose 70%. Because of this, it’s imperative to maximize the amount of calls your facility receives for the amount you spend.

By |November 19th, 2013|PPC|0 Comments|