Choosing the content for your treatment facility’s website is more than picking out relevant drug-related topics. Certain topics will give you traffic, but will not appeal to your target demographic. You must consider who you’re writing for, what information will drive traffic to your website, and what would entice […]
As an addiction treatment facility, your business is going to be more heavily scrutinized than a run-of-the-mill ecommerce site. Therefore, online reputation management is key towards competing against brand established facilities and proactively addressing critical blogs, reviews and news sources.
Writing effective content for your addiction treatment clients is a challenge if you don’t know what kinds of topics and information your clients are looking for. Certain keywords and topics will be more popular among your potential leads, and while certain keywords seem popular and relevant, they may not convert well.
Pay-per-click is very competitive in the addiction treatment industry. In 2012, costs for addiction-related keywords rose 70%. Because of this, it’s imperative to maximize the amount of calls your facility receives for the amount you spend.