Writing effective content for your addiction treatment clients is a challenge if you don’t know what kinds of topics and information your clients are looking for. Certain keywords and topics will be more popular among your potential leads, and while certain keywords seem popular and relevant, they may not convert well.
Pay-per-click is very competitive in the addiction treatment industry. In 2012, costs for addiction-related keywords rose 70%. Because of this, it’s imperative to maximize the amount of calls your facility receives for the amount you spend.